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Press Release

October 15, 2009


Eugene Mopsik, Executive Director, ASMP
American Society of Media Photographers
Phone: 215 451 2767


ASMP Awards $150,000 to PLUS Coalition

Philadelphia PA … The Board of Directors of the American Society of Media Photographers (ASMP) has announced an award of $150,000 to the Picture Licensing Universal System (PLUS) Coalition, a non-profit organization dedicated to simplifying and facilitating the communication and management of image rights. The contribution will fund the development and implementation of their PLUS Registry, a resource providing unique searchable identifiers and image recognition to determine an image creator's name, contact information and usage rights. This award was made possible by funds ASMP received from the Authors Coalition of America (ACA) and designated for use in industry education and advocacy. ACA is the organization that distributes monies collected for non-title-specific works copied primarily in Scandinavia and Europe.


"The Registry is an important tool which will greatly benefit ASMP members and all professional photographers," said Richard Kelly, President of ASMP and Principal of Richard Kelly Photography. "We are pleased to be able to use funds from the Author's Coalition for this important initiative."


According to PLUS Coalition President & CEO Jeff Sedlik, "This very significant award from ASMP in support of the PLUS Registry will benefit all photographers and their customers by linking images to owners and rights information." The Registry is currently under development and will be launched in early 2010.


The PLUS Coalition,, is an international non-profit organization providing industry standards and tools that simplify and facilitate the communication and management of image rights. Major supporters include PLUS Leadership Circle Members ASMP, Adobe, Pentagram, ADBASE, APA, PACA, Capture, Digimarc, Getty Images, IDEAlliance, ImageSpan, IPNstock, IPTC, J. Paul Getty Trust, NAPP, Photo District News, PhotoServe, PicScout, StockPhotoFinder, Swan Turton and Wong Doody. More info:


The American Society of Media Photographers (ASMP) is the leading trade association for photographers who create images primarily for publication. Founded in 1944, ASMP is the leader in promoting photographers' rights, providing education in better business practices, producing business publications for photographers, and helping to connect purchasers with professional photographers. ASMP has 39 chapters across the country and more than 7,000 members, including many of the world's premier photographers.
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